Friday, 27 November 2009
Melinda Messenger wears Sukie Lau
We just spotted Melinda Messenger from Five Live, wearing one of our Sukie Lau rings last week ( the big black onyx heart ring with white lines shot through it, in case you're interested !) and we think it looks great !
Blowing in the Wind Catalogue now live on our site !
In case you didn’t get to see our new collection at the Autumn Fair or Top Drawer, the catalogue is now live on our website at www.balagan.co.uk
If you don’t know much about the collection, here’s some background information for you, its really a unique look, perfect for a stunning window display with real curb appeal !
Our Blowing in the Wind collection features hand picked real leaves which are firstly checked for imperfections, then the surfaces are hand coated with a copper based solution which allows the 24k gold (nickel free) electroforming to coat the leaves, preserving them stylishly…
We have six beautiful finishes for our real leaves, they are preserved in silver, gold, antique copper, brass, vintage silver or an irridescent coating.
Leaves available include Cottonwood, Aspen, Lacy Oak, birch and the very delicate Sugar Canadian Maple in various sizes.
Each leaf is a handcrafted piece of wearable art, unique and totally individual, with supporting Showcards, care cards and branded packaging.
As worn by Hilary Duff, Fergie, Eva Mendes and Jessica Alba among others.
If you have any questions regarding the new collection, please give us a call on 08452 600 925 or email us at sales@balagan.co.uk
If you don’t know much about the collection, here’s some background information for you, its really a unique look, perfect for a stunning window display with real curb appeal !
Our Blowing in the Wind collection features hand picked real leaves which are firstly checked for imperfections, then the surfaces are hand coated with a copper based solution which allows the 24k gold (nickel free) electroforming to coat the leaves, preserving them stylishly…
We have six beautiful finishes for our real leaves, they are preserved in silver, gold, antique copper, brass, vintage silver or an irridescent coating.
Leaves available include Cottonwood, Aspen, Lacy Oak, birch and the very delicate Sugar Canadian Maple in various sizes.
Each leaf is a handcrafted piece of wearable art, unique and totally individual, with supporting Showcards, care cards and branded packaging.
As worn by Hilary Duff, Fergie, Eva Mendes and Jessica Alba among others.
If you have any questions regarding the new collection, please give us a call on 08452 600 925 or email us at sales@balagan.co.uk
Tuesday, 24 November 2009
Tower Rings now in stock and catalogue live
The Tower Rings concept builds upon the success of the popular bead trend thats sweeping the world, and the quest to create unique and individual jewellery thats meaningful to the wearer.
The initial Tower Rings collection features over 60 styles of ring that can be worn either individually or as a set (or tower) to combine with your mood, your outfit or your personal style.
There are Tower Rings in birthstones and many popular designs including flowers, hearts and butterflies to name just a few.
Interchangeable, collectable and stylish they make a fashion statement. Consumers can purchase Tower Rings either individually, building their collection slowly, or as a tower for maximum effect.
Tower Rings can be a self purchase, or if consumers log their collection and size with retailers, can also be a gift purchase.
We're very excited about this new concept collection, its complete with dedicated point of sale and packaging to support it, and our stock is finally here, so you can see the new catalogue live on our site now under catalogue downloads....
The initial Tower Rings collection features over 60 styles of ring that can be worn either individually or as a set (or tower) to combine with your mood, your outfit or your personal style.
There are Tower Rings in birthstones and many popular designs including flowers, hearts and butterflies to name just a few.
Interchangeable, collectable and stylish they make a fashion statement. Consumers can purchase Tower Rings either individually, building their collection slowly, or as a tower for maximum effect.
Tower Rings can be a self purchase, or if consumers log their collection and size with retailers, can also be a gift purchase.
We're very excited about this new concept collection, its complete with dedicated point of sale and packaging to support it, and our stock is finally here, so you can see the new catalogue live on our site now under catalogue downloads....
Friday, 6 November 2009
CyberLyly Script bangles just arrived in stock !
Our latest Monochrome script bangles have just arrived in stock ! In the coolest black or should we say Noir, and the smoothest white, or should we say Cream ?
With slogans such as "Chocolate is my weakness" and " Don't give me that attitude, I've got my own !" they're a sure fire stocking filler winner
There are seven new slogans, each in black and white with script colour reversed and they're live on the cyberlyly site right now...
Check them out at www.cyberlyly.co.uk
With slogans such as "Chocolate is my weakness" and " Don't give me that attitude, I've got my own !" they're a sure fire stocking filler winner
There are seven new slogans, each in black and white with script colour reversed and they're live on the cyberlyly site right now...
Check them out at www.cyberlyly.co.uk
Tuesday, 27 October 2009
Kiki Miao's moment in the spotlight
Wow, its all go for Kiki Miao !
So far this week, we've had our new catalogue delivered, and appeared in the Daily Mail (Saturday magazine for gorgeously desirable things) and Instyle magazine ! Thats quite a week in anyone's book !
We've just despatched the new catalogues to all stockists today, but if you haven't seen Kiki Miao's collection, please give us a call on 08452 600 925 and we can pop one in the post to you today.
We're sure you'll love it !
So far this week, we've had our new catalogue delivered, and appeared in the Daily Mail (Saturday magazine for gorgeously desirable things) and Instyle magazine ! Thats quite a week in anyone's book !
We've just despatched the new catalogues to all stockists today, but if you haven't seen Kiki Miao's collection, please give us a call on 08452 600 925 and we can pop one in the post to you today.
We're sure you'll love it !
Monday, 26 October 2009
Sukie Lau jewellery boxes ideal for Xmas gifts
The new season's designs of Sukie Lau jewellery boxes are now in stock.
We have some beautiful designs in purple, silver and black at all price points.
We especially love the purple treasure chest box pictured here as its bang on trend for this purple winter we're hovering on the edge of right now.
In case you haven't seen it the new Sukie catalogue can be downloaded from our website (under catalogue downloads) and features all the new styles, including our new scarf collection - perfect for wrapping up warm and remaining bright this winter !
Don't miss it !
We have some beautiful designs in purple, silver and black at all price points.
We especially love the purple treasure chest box pictured here as its bang on trend for this purple winter we're hovering on the edge of right now.
In case you haven't seen it the new Sukie catalogue can be downloaded from our website (under catalogue downloads) and features all the new styles, including our new scarf collection - perfect for wrapping up warm and remaining bright this winter !
Don't miss it !
Wednesday, 30 September 2009
New Catalogue 2009/10
Finally we've got confirmation that our brand new, hot off the press gorgeous catalogue is being delivered tomorrow. We'll be sending the catalogues out on Thursday, Friday and Monday.
We can't wait for you to see the new catalogue, as its rather lovely, if we do say so ourselves. This time we've combined Studio, Gallery, Rocks, Le Journal de Lola, Affirmations and Steam into one big bumper catalogue for ease of use.
In case you're wondering what's happening with the other collections- here's an update :
Kiki Miao: As a boutique collection, Kiki has a separate catalogue, please call if you would like a copy sending. Kiki is a gold and silver collection based on a Moroccan theme, its also available for download from our website.
Sukie Lau’s new collection is available to download from our website – as it changes twice a year this was the most practical way of showing the collection.
CyberLyly has its own website at www.cyberlyly.co.uk featuring everything that’s currently in stock for this collection. Please call if you don’t have log in details.
New collections :
Blowing in the Wind is a fabulous & stylish new collection made from real leaves that have been preserved with different finishes, the fashion world is going crazy for our leaves….! Blowing in the Wind has its own on-line catalogue that will be available shortly as well as a website for re-ordering. As soon as these are up and running we’ll let you know – thanks for your patience !
Tower Rings are different rings that can be worn together for maximum effect! With initial packages at just £250 including POS – it’s a bargain way to buy into the craze for unique and personalised jewellery… The Tower Rings catalogue will be sent out to you shortly (We’re just finishing it off !)
We can't wait for you to see the new catalogue, as its rather lovely, if we do say so ourselves. This time we've combined Studio, Gallery, Rocks, Le Journal de Lola, Affirmations and Steam into one big bumper catalogue for ease of use.
In case you're wondering what's happening with the other collections- here's an update :
Kiki Miao: As a boutique collection, Kiki has a separate catalogue, please call if you would like a copy sending. Kiki is a gold and silver collection based on a Moroccan theme, its also available for download from our website.
Sukie Lau’s new collection is available to download from our website – as it changes twice a year this was the most practical way of showing the collection.
CyberLyly has its own website at www.cyberlyly.co.uk featuring everything that’s currently in stock for this collection. Please call if you don’t have log in details.
New collections :
Blowing in the Wind is a fabulous & stylish new collection made from real leaves that have been preserved with different finishes, the fashion world is going crazy for our leaves….! Blowing in the Wind has its own on-line catalogue that will be available shortly as well as a website for re-ordering. As soon as these are up and running we’ll let you know – thanks for your patience !
Tower Rings are different rings that can be worn together for maximum effect! With initial packages at just £250 including POS – it’s a bargain way to buy into the craze for unique and personalised jewellery… The Tower Rings catalogue will be sent out to you shortly (We’re just finishing it off !)
Wednesday, 26 August 2009
Blowing in the Wind - fabulous new collection to launch at Autumn Fair
Autumn in the air ?
How about real leaves as stunning jewellery pieces.
Our Blowing in the Wind collection features hand picked real leaves which are firstly checked for imperfections, then the surfaces are hand coated with a copper based finish which allows the electroforming to coat the leaves.
We have six beautiful finishes for our real leaves, they are preserved in silver, gold, antique copper, brass, vintage silver or an irridescent coating.
Leaves available include Cottonwood, Aspen, Lacy Oak, birch and the very delicate Sugar Canadian Maple in various sizes.
Each leaf is a handcrafted piece of wearable art, unique and totally individual.
As worn by Hilary Duff, Fergie, Eva Mendes and Jessica Alba among others.
How about real leaves as stunning jewellery pieces.
Our Blowing in the Wind collection features hand picked real leaves which are firstly checked for imperfections, then the surfaces are hand coated with a copper based finish which allows the electroforming to coat the leaves.
We have six beautiful finishes for our real leaves, they are preserved in silver, gold, antique copper, brass, vintage silver or an irridescent coating.
Leaves available include Cottonwood, Aspen, Lacy Oak, birch and the very delicate Sugar Canadian Maple in various sizes.
Each leaf is a handcrafted piece of wearable art, unique and totally individual.
As worn by Hilary Duff, Fergie, Eva Mendes and Jessica Alba among others.
Tuesday, 18 August 2009
Kiki Miao new catalogue live on site for download
Kiki Miao's first catalogue is now live on the site, under catalogue downloads.
For those of you who haven't viewed this new collection yet, it will be on show at the NEC Autumn Fair - stand G10/H11.
All of the first collection is now in stock, while the second collection (towards the back of the catalogue) will be in stock mid September.
This is a delightful new collection, its already been featured in The Times and the Daily Express and with its silver and gold delicate style its right on trend !
This is a geographically exclusive collection, so don't leave it too long or you may be disappointed...
For those of you who haven't viewed this new collection yet, it will be on show at the NEC Autumn Fair - stand G10/H11.
All of the first collection is now in stock, while the second collection (towards the back of the catalogue) will be in stock mid September.
This is a delightful new collection, its already been featured in The Times and the Daily Express and with its silver and gold delicate style its right on trend !
This is a geographically exclusive collection, so don't leave it too long or you may be disappointed...
Monday, 17 August 2009
Dublin Autumn Fair
We're very excited here, as we'll be taking the ferry over to Dublin to show at the Irish Autumn Gift and Home show later this week...!
We've heard great things about Dublin, so we can't wait !
The show is on from Sunday 23rd to Wednesday 26th August at RDS Simmonscourt, so if you're passing by, stop and take a look at our new collections.
We'll have lots of new jewellery to see in Studio, Gallery, Rocks, Le Journal de Lola, Steam, Affirmations, Sukie Lau, CyberLyly and our newest collections : Kiki Miao and Blowing in the wind....
See you there
We've heard great things about Dublin, so we can't wait !
The show is on from Sunday 23rd to Wednesday 26th August at RDS Simmonscourt, so if you're passing by, stop and take a look at our new collections.
We'll have lots of new jewellery to see in Studio, Gallery, Rocks, Le Journal de Lola, Steam, Affirmations, Sukie Lau, CyberLyly and our newest collections : Kiki Miao and Blowing in the wind....
See you there
Thursday, 13 August 2009
Kiki Miao second collection launch at NEC Autumn Fair !
Kiki Miao, our new gold and silver range will launch her second collection at the NEC Autumn Fair....
Kiki Miao creates stylish and delicate jewellery combined with a light catching textural finish. Exotic but wearable, in sterling silver washed with gold.
Kiki Miao's first collection is inspired by the Noctiluca, a beautiful organism that eliminates tiny sparks of light,
Drawing on Moroccan nights complete with belly dancers and fireside storytellers to captivate and delight, delicate chains and intricate charms sit alongside chunky discs and pretty florals, it’s an intriguing mix and the attention to design as well as the decorative details are captivating.
Each piece of jewellery comes with beautiful packaging which can also be used to display the jewellery on.
Kiki Miao creates stylish and delicate jewellery combined with a light catching textural finish. Exotic but wearable, in sterling silver washed with gold.
Kiki Miao's first collection is inspired by the Noctiluca, a beautiful organism that eliminates tiny sparks of light,
Drawing on Moroccan nights complete with belly dancers and fireside storytellers to captivate and delight, delicate chains and intricate charms sit alongside chunky discs and pretty florals, it’s an intriguing mix and the attention to design as well as the decorative details are captivating.
Each piece of jewellery comes with beautiful packaging which can also be used to display the jewellery on.
Tuesday, 11 August 2009
Bon Voyage and best of luck to Supersonic Simon !
Our lovely agent Simon (South East) is leaving us for distant shores.. :-(
Although he's only been with us a year or so, he'll be missed by us at the office and his customers on the road, so we wish Simon all the best in his new post in super hot and sticky (thank goodness for airconditioning) Oman !
Obviously its only 45degrees so we're not jealous as we head into the deep dark winter months !
All the best Simon from all the gang at Balagan !!!
Although he's only been with us a year or so, he'll be missed by us at the office and his customers on the road, so we wish Simon all the best in his new post in super hot and sticky (thank goodness for airconditioning) Oman !
Obviously its only 45degrees so we're not jealous as we head into the deep dark winter months !
All the best Simon from all the gang at Balagan !!!
Monday, 27 July 2009
Sukie Lau new collection ready to debut at Pure
Pure womenswear starts this Sunday, 2nd August to 4th August, and we'll be there with our brand new collection of Sukie Lau divine jewellery plus the new jewellery boxes and scarves (fingers crossed they arrive in time)
If you love catwalk shows and high fashion this is the show to be at, its on at Olympia this coming weekend
see you there !
If you love catwalk shows and high fashion this is the show to be at, its on at Olympia this coming weekend
see you there !
Monday, 20 July 2009
Sunshine, Pimms on the lawn and Harrogate Home and gift !
Hi, we're at Harrogate this week, enjoying the sunshine (so far) with three of our collections, Sukie Lau, Cyber Lyly and Kiki Miao, and to quote huggy bear the word on the street is good !
Only the second day of the show, but as always its a lovely place to be and we're enjoying showcasing the new collections. We have new sections in cyberlyly - graphic traffic, material girl and put the cuffs on officer !
We have new colourways for the winter season in Sukie Lau and a brand new collection from Kiki Miao - which has had some fabulous coverage recently, she's appeared in the Saturday Express magazine and The Times !
So if you're at Harrogate pop over to design point 1 - stand 98 and say hi and take a peek :-)
Otherwise we'll see you at Pure or the Autumn Fair, but for now we're enjoying the sunshine while it lasts !
Only the second day of the show, but as always its a lovely place to be and we're enjoying showcasing the new collections. We have new sections in cyberlyly - graphic traffic, material girl and put the cuffs on officer !
We have new colourways for the winter season in Sukie Lau and a brand new collection from Kiki Miao - which has had some fabulous coverage recently, she's appeared in the Saturday Express magazine and The Times !
So if you're at Harrogate pop over to design point 1 - stand 98 and say hi and take a peek :-)
Otherwise we'll see you at Pure or the Autumn Fair, but for now we're enjoying the sunshine while it lasts !
Thursday, 2 July 2009
Selling the Features of a Product vs. the Emotional Connection
Taken from our July newsletter top tips.... hop over to www.balagan.co.uk to sign up
While we all like to think of ourselves as making rational choices based on intellect, but actually our irrational minds are steeped in cultural biases, generated from our upbringing, generation, surroundings and a whole host of other subconscious factors that exert a hidden influence over the choices we make every day.
So what does this mean for the sales process that we go through tons of times a day?
Firstly, You should never focus your sales message to selling a specific product – even if that is the end goal.
This is because you are actually selling a result, a problem solved, a benefit, an experience or in real terms, an emotional connection.
There are millions of products out there, even if your shop sells the fanciest and most luxurious widget on the block.
Its worth knowing that your customer will actually buy based upon a perceived emotion. So, if you fancy yourself as a good salesperson, this is a really effective tool for closing sales.
This is a continuance of the features v’s benefits sales strategy.
For example, if you were selling a supercool luxury car, you could focus on engine power, speed, and all the mechanical items that go into making this a luxury ride, or you could focus on the status, the experience and how your customer would feel sitting in that car and being the owner of that car, and create an emotional response that motivates your customer to buy.
For example, would they feel, cool, sexy, confident, successful? If you connect with your customer and talk about how this purchase will benefit them personally you’re much more likely to make a sale.
This works fabulously in boutiques – Why do we buy clothes? – to feel good, confident, to fit in, and a host of other reasons. If you can tap into the reasons behind the purchase then its much easier to sell the product.
If you’re thinking we’re a gift shop – it doesn’t work for us – then you could be missing a trick. Why do customers come to your shop? To browse, some “me time”, to solve a problem, or to treat themselves or someone close to them, or even for a chat with you ?
If you understand what’s going on behind the conversation then the transaction will flow much more smoothly.
By the way, anyone who hasn’t already we recommend Martin Lindstrom’s book “Buy.ology” How everything we believe about why we buy is wrong….
He basically created a new science – neuromarketing ! Which is a mix or marriage really, of marketing and science. He describes it as the key to unlocking the subconscious thoughts, feelings and desires that drive all our purchasing decisions….
And who among us doesn’t want to know that ?
While we all like to think of ourselves as making rational choices based on intellect, but actually our irrational minds are steeped in cultural biases, generated from our upbringing, generation, surroundings and a whole host of other subconscious factors that exert a hidden influence over the choices we make every day.
So what does this mean for the sales process that we go through tons of times a day?
Firstly, You should never focus your sales message to selling a specific product – even if that is the end goal.
This is because you are actually selling a result, a problem solved, a benefit, an experience or in real terms, an emotional connection.
There are millions of products out there, even if your shop sells the fanciest and most luxurious widget on the block.
Its worth knowing that your customer will actually buy based upon a perceived emotion. So, if you fancy yourself as a good salesperson, this is a really effective tool for closing sales.
This is a continuance of the features v’s benefits sales strategy.
For example, if you were selling a supercool luxury car, you could focus on engine power, speed, and all the mechanical items that go into making this a luxury ride, or you could focus on the status, the experience and how your customer would feel sitting in that car and being the owner of that car, and create an emotional response that motivates your customer to buy.
For example, would they feel, cool, sexy, confident, successful? If you connect with your customer and talk about how this purchase will benefit them personally you’re much more likely to make a sale.
This works fabulously in boutiques – Why do we buy clothes? – to feel good, confident, to fit in, and a host of other reasons. If you can tap into the reasons behind the purchase then its much easier to sell the product.
If you’re thinking we’re a gift shop – it doesn’t work for us – then you could be missing a trick. Why do customers come to your shop? To browse, some “me time”, to solve a problem, or to treat themselves or someone close to them, or even for a chat with you ?
If you understand what’s going on behind the conversation then the transaction will flow much more smoothly.
By the way, anyone who hasn’t already we recommend Martin Lindstrom’s book “Buy.ology” How everything we believe about why we buy is wrong….
He basically created a new science – neuromarketing ! Which is a mix or marriage really, of marketing and science. He describes it as the key to unlocking the subconscious thoughts, feelings and desires that drive all our purchasing decisions….
And who among us doesn’t want to know that ?
Labels:
benefits,
emotions,
features,
neurological marketing
Subscribe to:
Posts (Atom)
