Pure womenswear starts this Sunday, 2nd August to 4th August, and we'll be there with our brand new collection of Sukie Lau divine jewellery plus the new jewellery boxes and scarves (fingers crossed they arrive in time)
If you love catwalk shows and high fashion this is the show to be at, its on at Olympia this coming weekend
see you there !
Monday 27 July 2009
Monday 20 July 2009
Sunshine, Pimms on the lawn and Harrogate Home and gift !
Hi, we're at Harrogate this week, enjoying the sunshine (so far) with three of our collections, Sukie Lau, Cyber Lyly and Kiki Miao, and to quote huggy bear the word on the street is good !
Only the second day of the show, but as always its a lovely place to be and we're enjoying showcasing the new collections. We have new sections in cyberlyly - graphic traffic, material girl and put the cuffs on officer !
We have new colourways for the winter season in Sukie Lau and a brand new collection from Kiki Miao - which has had some fabulous coverage recently, she's appeared in the Saturday Express magazine and The Times !
So if you're at Harrogate pop over to design point 1 - stand 98 and say hi and take a peek :-)
Otherwise we'll see you at Pure or the Autumn Fair, but for now we're enjoying the sunshine while it lasts !
Only the second day of the show, but as always its a lovely place to be and we're enjoying showcasing the new collections. We have new sections in cyberlyly - graphic traffic, material girl and put the cuffs on officer !
We have new colourways for the winter season in Sukie Lau and a brand new collection from Kiki Miao - which has had some fabulous coverage recently, she's appeared in the Saturday Express magazine and The Times !
So if you're at Harrogate pop over to design point 1 - stand 98 and say hi and take a peek :-)
Otherwise we'll see you at Pure or the Autumn Fair, but for now we're enjoying the sunshine while it lasts !
Thursday 2 July 2009
Selling the Features of a Product vs. the Emotional Connection
Taken from our July newsletter top tips.... hop over to www.balagan.co.uk to sign up
While we all like to think of ourselves as making rational choices based on intellect, but actually our irrational minds are steeped in cultural biases, generated from our upbringing, generation, surroundings and a whole host of other subconscious factors that exert a hidden influence over the choices we make every day.
So what does this mean for the sales process that we go through tons of times a day?
Firstly, You should never focus your sales message to selling a specific product – even if that is the end goal.
This is because you are actually selling a result, a problem solved, a benefit, an experience or in real terms, an emotional connection.
There are millions of products out there, even if your shop sells the fanciest and most luxurious widget on the block.
Its worth knowing that your customer will actually buy based upon a perceived emotion. So, if you fancy yourself as a good salesperson, this is a really effective tool for closing sales.
This is a continuance of the features v’s benefits sales strategy.
For example, if you were selling a supercool luxury car, you could focus on engine power, speed, and all the mechanical items that go into making this a luxury ride, or you could focus on the status, the experience and how your customer would feel sitting in that car and being the owner of that car, and create an emotional response that motivates your customer to buy.
For example, would they feel, cool, sexy, confident, successful? If you connect with your customer and talk about how this purchase will benefit them personally you’re much more likely to make a sale.
This works fabulously in boutiques – Why do we buy clothes? – to feel good, confident, to fit in, and a host of other reasons. If you can tap into the reasons behind the purchase then its much easier to sell the product.
If you’re thinking we’re a gift shop – it doesn’t work for us – then you could be missing a trick. Why do customers come to your shop? To browse, some “me time”, to solve a problem, or to treat themselves or someone close to them, or even for a chat with you ?
If you understand what’s going on behind the conversation then the transaction will flow much more smoothly.
By the way, anyone who hasn’t already we recommend Martin Lindstrom’s book “Buy.ology” How everything we believe about why we buy is wrong….
He basically created a new science – neuromarketing ! Which is a mix or marriage really, of marketing and science. He describes it as the key to unlocking the subconscious thoughts, feelings and desires that drive all our purchasing decisions….
And who among us doesn’t want to know that ?
While we all like to think of ourselves as making rational choices based on intellect, but actually our irrational minds are steeped in cultural biases, generated from our upbringing, generation, surroundings and a whole host of other subconscious factors that exert a hidden influence over the choices we make every day.
So what does this mean for the sales process that we go through tons of times a day?
Firstly, You should never focus your sales message to selling a specific product – even if that is the end goal.
This is because you are actually selling a result, a problem solved, a benefit, an experience or in real terms, an emotional connection.
There are millions of products out there, even if your shop sells the fanciest and most luxurious widget on the block.
Its worth knowing that your customer will actually buy based upon a perceived emotion. So, if you fancy yourself as a good salesperson, this is a really effective tool for closing sales.
This is a continuance of the features v’s benefits sales strategy.
For example, if you were selling a supercool luxury car, you could focus on engine power, speed, and all the mechanical items that go into making this a luxury ride, or you could focus on the status, the experience and how your customer would feel sitting in that car and being the owner of that car, and create an emotional response that motivates your customer to buy.
For example, would they feel, cool, sexy, confident, successful? If you connect with your customer and talk about how this purchase will benefit them personally you’re much more likely to make a sale.
This works fabulously in boutiques – Why do we buy clothes? – to feel good, confident, to fit in, and a host of other reasons. If you can tap into the reasons behind the purchase then its much easier to sell the product.
If you’re thinking we’re a gift shop – it doesn’t work for us – then you could be missing a trick. Why do customers come to your shop? To browse, some “me time”, to solve a problem, or to treat themselves or someone close to them, or even for a chat with you ?
If you understand what’s going on behind the conversation then the transaction will flow much more smoothly.
By the way, anyone who hasn’t already we recommend Martin Lindstrom’s book “Buy.ology” How everything we believe about why we buy is wrong….
He basically created a new science – neuromarketing ! Which is a mix or marriage really, of marketing and science. He describes it as the key to unlocking the subconscious thoughts, feelings and desires that drive all our purchasing decisions….
And who among us doesn’t want to know that ?
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